BRANDING
Create A Brand That Sell YOU
Branding strategies for coaches, authors, leaders, and visionaries
You’re a visionary who wants to make an impact on the world. And you know just how you want to do that.
But you are stuck. You want to shift your business to the next level, but some things aren’t working.
Maybe you are embarrassed by your branding. You’re not sure what your branding should be communicating in the first place.
Well, if you don’t know, no one else is going to!
Your brand should speak to your ideal client. It should align with you and what you offer your clients. It should communicate confidence and sell you. I know that when I branded my company it added a powerful energy that made people see me differently. I was already an expert in my field, but suddenly people just knew it. Something shifted. And it was good!
If you’re feeling stuck, a rebranding may be just the shift you need to make a quantum leap in your business. Take some time to read through this page. See what your brand can do for you.
What Your Brand Can Bring You
Confidence. Your brand communicates the energy that you’re going places and people are attracted to that. This is especially important when you are launching a new program or book.
Referrals. Your branding communicates credibility. Your colleagues are saying they have faith in you when they stake their reputation on you and send their referrals to you.
Value. When clients see your brand, they see your value and quality and are willing to pay what you are worth.
Impact. Your brand communicates your powerful energy that people are attracted to and want to loyally follow.
What is a brand?
It is an identity given to a product/service. It stands for loyalty, faith, trust, and quality. Your brand is important because it gets people to believe that you provide the best product/service available. It makes an impression and sets you apart from your competition. It communicates your uniqueness through graphics and colors and words or phrases.
But your brand is more than a colorful logo. It is applied across more than 150 touchpoints of your business. It is a reason to choose you. It should be
Memorable
Meaningful
Likable
Transferable
Adaptable
Protectable
There are several steps to building a brand and we walk you through the whole process. The steps include:
Knowing your target audience and your competition
Determining your focus and your personality
Choosing your business name and a clear tagline
Designing colors and fonts and graphics that communicate you
Applying your branding at every touchpoint of your business … and there are hundreds!
What is the difference between a logo and a brand?
A logo is a visual graphic element with your company name. A brand is everything both tangible (like your business card or invoices) and intangible (like the phrases, images, or colors you use) that give your logo its meaning and represents your business.
Your logo can make the difference between attracting people who only want a freebie and those who are willing to pay what your services are worth.
If you feel the magic is missing in your branding, let’s talk! We can shift that. Your brand really can be clear and powerful and attractive.
What you get in your Branding package:
A logo is a visual graphic element with your company name. A brand is everything both tangible (like your business card or invoices) and intangible (like the phrases, images, or colors you use) that give your logo its meaning and represents your business.
STRATEGIC BRANDING
Our branding design process ensures that your brand perfectly represents you and your business. Strategic Branding not only includes designing your logo, but includes over 3 hours of coaching you through the entire process, helping you formulate your tag line, identifying your values, understanding the meaning of the colors in your brand, and identifying your business archetype. This process can take 2 to 4 weeks to complete.
Step 1: Branding Project Brief
You will be sent a Branding Project Brief to complete. Once you have notified us that you have completed it, we will schedule the first consultation call.
Step 2: Initial Consultation Call #1
In this 60-minute call we'll discuss the following:
Onboarding and our workflow
Your Branding Project Brief to make sure we understand what you are looking for
Graphic designs and symbols that you like / don't like
Color Psychology and Custom Color Palette - We’ll work with you using Color Psychology to choose your brand colors so that they communicate your brand personality and speak to the type of client you want to attract.
Fonts/typography - we’ll carefully choose type styles for your logo and body font that reflect your brand personality.
Images, textures and patterns that enhance your brand and communicate your mission
Value words and phrases that represent you and your company
Discuss and write tag lines that are magnetic
Step 3: Design Phase
We will design 4 or 5 versions of a primary logo, secondary logo, icon or graphic for you to choose from
Step 4: Initial Brand Review - Consultation #2
We will schedule a 15-minute call and go over the initial logo design. We will discuss the various elements and can pick and choose various options between all the designs.
Step 5: Round 1 Changes & Consultation #3
Taking the changes we discussed, we will then fine-tune your branding and create another 2 or 3 logo choices using the various elements. We will set up a 15-minute zoom call and using screen share will discuss these designs and how the various elements work together.
Step 6: Round 2 Changes - Consultation #4
Taking the changes from Round 1, we will create a final logo design that incorporates everything we discussed in prior calls. In a 60-minute zoom call, we will present this design to you and discuss any modifications you want to make to it. Note: Should additional rounds of edits be requested by the client, additional costs may be incurred. We will also discuss your tagline, your marketing message, your mission statement, value words, business archetype, and overall message you are communicating to your clients.
Step 7: Final Logo & Output files
The final logo design will be presented to you and once approved by you, we will create all output files and put them in your Client Google Drive Folder. Output files will include:
Original artwork in .AI and .EPS format
Output files in .jpg, .png, .gif for online use and email signatures
Font files
Swatch file of logo design with color designations in PMS, CMYK, RGB and HTML swatches and typography used in design
Step 8: Marketing Collateral
Once the final logo is approved and output files created, we will design your marketing collateral. We'll schedule a 15-minute call to go over the designs. This will include:
Your business card. You will receive 2 or 3 design options to choose from.
A professionally designed graphic email signature
Branded banners for your social media profiles - Facebook, LinkedIn, Instagram
Letterhead and envelope
Step 9: Brand Book - Consultation #5
We will create a comprehensive Brand Book that will guide you in all of your marketing endeavors. It will have a graphical representation of all the elements of your brand in one beautiful resource for you and your team to follow for easy reference. Once the book is complete, we'll schedule a 30-minute call to discuss and fine tune all the elements. It will include:
You as the face of your Brand: Your why, mission statement, bio and personal interests
Brand Archetype
What you want your clients to feel
Value words and phrases that represent your company
Visuals and Design
Color palette with color designations
Typography
Primary logo design
Horizontal / Vertical Logo Designs
Watermark
Icon
Backgrounds
Stock imagery
Headshots
Step 10: Promotion We will schedule a 15-minute video interview with you about your branding to promote on our social media channels and promoting your business.
OUR WORK
Your branding should sell you. Does it?
Kathryn
Realtor
Focused
Keren Kilgore is an incredibly skilled marketing and branding guru. I recently went through her brand strategy questionnaire and the tools she can offer to help launch your business from average to incredibly focused are marvelous! Highly recommend seeing what she has to offer your business.
Meg
Toxin Free Life
Listens
Keren designed a logo for my new business. It is AWESOME! She really took the time to listen to what my goals are with the company. Then she provided me with a page full of various options and we discussed what I liked from each option. She put all of my likes together and even let me send the draft out for opinions of friends and family. The final product is perfect for my business and represents well what I am trying to do! Thank you Keren!
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