You’ve worked hard on your book. Maybe it’s nearly done.

You know you’ll need to market it—eventually.

But right now?

You’re still revising. Or formatting. Or waiting for the cover design.

The thought of promoting your book before it’s finished feels… premature. Maybe even a little awkward.

So you quietly tell yourself:

“I’ll wait until it’s ready.”

But here’s the problem:

If you wait until your book is finished to build buzz, you’ve waited too long.

🚨 Hidden Trap #3: Building Buzz Too Late

One of the most common mistakes I see authors make is going radio silent until launch day. Then suddenly—BOOM—social media posts, frantic emails, book links everywhere.

It’s overwhelming for your audience, exhausting for you, and rarely effective.

Successful launches start long before the book is published.

The secret?

Start building connection and curiosity before you ever post a buy link.

💡 The Solution: Share the Journey, Not Just the Destination

Readers love being part of something in progress.

They want to root for you, celebrate with you, and feel invested in your message.

That means:

➡️ You don’t need to “sell” your book yet.

➡️ You just need to start sharing your story.

Here are 5 simple ways to build buzz early (no sales pitch required):

🔥 1. Tell Them Why You’re Writing This Book

Share the moment you realized this book needed to exist.

Be honest. Be vulnerable. Invite them into the heartbeat of the message.

Example:

“I didn’t write this book because I had all the answers. I wrote it because I couldn’t stop thinking about the people who feel like they’re not enough.”

🔥 2. Give a Behind-the-Scenes Peek

Post a photo of your messy desk, editing notes, or a late-night writing session.

People don’t just want polished—they want real.

Caption idea:

“Trying to find the right word for a chapter title. Stuck between brave and broken. Both feel true.”

🔥 3. Ask for Input

Poll your audience on two potential cover designs or title options.

When readers help shape the journey, they become emotionally invested.

🔥 4. Highlight a Quote or Insight

Share a short excerpt from the manuscript that captures your message.

Ask: “Does this resonate with you?”

🔥 5. Name Your Future Readers

Start talking to the people you wrote the book for.

Let them know you see them—even before the book is in their hands.

✨ When You Build Buzz Early, You Build Trust

And trust turns followers into supporters.

It’s not about hype. It’s about heart.

And that begins long before the launch.

Want to Avoid the Other 6 Hidden Traps?

I’m sharing the full list—and how to sidestep each one—in my upcoming free webinar:

📅 The 7 Hidden Traps That Sink Book Launches—And How to Avoid Them

🕐 August 27, 2025 | 1–2 PM ET

You’ll walk away with clarity, confidence, and a smarter path forward—whether you’re publishing for the first time or relaunching something you believe in.

🎟️ Save your spot: https://90daybooklaunchblueprint.com/7hiddentraps

And remember:

The best time to start talking about your book is now.

You don’t need to sell it. Just share it.