Imagine walking into your favorite library and searching for a book that solves a particular problem. A book cover catches your eye.

 
You pick it up and immediately you go to the author’s bio to find out more about them. You read about where they studied, their education degrees, and their career.
 
Would you be convinced to buy the book? Would you trust the author based on their degrees?A Bio without clarity seems like an overwhelming bunch of information.
 
Your author bio is one of the most important and powerful marketing tools out there and it’s usually overlooked by most authors!
 
A rock-solid author bio can help you:

• Stand out from the competition in just two sentences

• Show potential readers the problems you solve

• Hook readers and pique their interest in your book  

• Establish credibility as an expert in your field

• Sell more book copies.

So, if you’re wondering how to write a bio that people can’t forget… you’ve come to the right place! 
 
In this post, I’ll share with you some of the essential tips I use with my clients to make sure the bio we are going to include in their book cover, social media, Amazon, Good Reads, about page, and Media Kits creates the quantum shift between just grabbing a book and getting it to the checkout.

1. CHANGE YOUR FOCUS 

In order to have a memorable bio, there are certain elements that need to be included.

One of the most common mistakes people make while writing their bio is making it all about themselves. 

Wait, what? 

Yes. While your bio talks about yourself it will be much more effective if it is about how you solve your client’s problems. So it is really about your ideal client or reader. 

Whether your book is fiction or non-fiction, your readers do not really want to know where you went to school, about your dreams or how much training you’ve got in a specific area. 

What they really want to know is if you’re qualified enough to help them.  

In the first two sentences, you should be able to summarize your solution to their problem and tell them how you are going to help them. 

2. CONNECTION IS KEY 

As a reader, discovering new authors is just like arriving at a party filled with strangers. After some small talk, you will be most likely to spend all night talking to those you feel related to, those with who you find out you have interests in common, or those with who you find admirable. 

The same thing happens when readers pick up a book or search for an author online. They will most probably be engaged with those with who they feel they can have a connection, a similarity or that they have something really interesting to teach or tell them. 

When writing your bio, you should always avoid irrelevant details and focus on the ones that can create an emotional and practical connection with your potential reader. 

Here are a couple of questions you can use to help you narrow those details down: 

• Who do you help?

• In what ways can you solve a problem differently than other experts in your field do?

3. TRUST AND CREDIBILITY

The key to sales is always hidden behind trust and credibility. If your potential reader or clients trust in your word or product believes your own story, and respect you as an expert in your field they are more likely to buy from you. 

For example, if you’re a mother writing about motherhood, readers are much more likely to trust you and your own experience and expertise down that road than a book from a psychologist who never had children because you lived your own story and know what you’re talking about. 

Including your expertise and some very good reasons why I should read your book is a gateway to conversion. We’re not talking about degrees and certificates here, we are talking about results and proof. 

This could be:

•  The amount of money you’ve made

• The type of client you work with

• Your rate of success

• Examples of how many people you’ve helped achieve something

• A short and personal story that relates to the one you wrote. 

4. YOUR LIFE’S TRAILER 

Just like a good book, the secret to having a magnetic bio is to make it so good readers can’t put it down until they are done with it.

After 25 years of publishing books, I’ve realized those bios that stand out the most are the ones that show off some personality and authenticity behind the words. I call it the vulnerable superpower and it is an amazing way to create an emotional connection with your reader. 

Include your own superpowers, and what sets you apart from the competition, share a fun fact about you or use some smart wordplay to engage them into knowing more about you. 

Here are a couple of prompts that can get you started on writing your own fun and memorable life trailer for your bio, just remember to keep it short and simple: 

• What is one thing about you that people are most impressed by? 

• If you had an author superpower, what would it be?

• What makes you different from the rest of the authors in your niche or genre?

• What is the one thing that impressed you for a lifetime? 

Want to learn more on how to write a bio that your readers can’t resist? 

Join me in my Bionic Bio Course where I teach the exact same strategy I’ve used with all my clients to get them to sell more books, connect with their readers, and book speaking gigs and podcasts! 

In this workshop, you will pull together all the elements of your bio including your accomplishments, ideal client avatar, client urgent wants, and skill sets, and I will show you how to organize and write them in a memorable way that attracts your ideal client. Using guided exercises, you will write a short bio and a long bio that you can use everywhere from your social media to your book cover. 

Grab your seat here.