Publishing a book is a huge accomplishment—and the next question many authors ask is: Should I hire a publicist?

Publicists can open doors to media coverage, events, and partnerships. For the right author at the right time, that is a valuable investment.

But here’s the truth: hiring a publicist isn’t the only way to get visibility for your book—and it isn’t always the smartest first step.

The Hidden Costs of Publicists

1. High retainers: Many publicists charge thousands per month with no guarantee of ROI.

2. Short-term bursts: Campaigns often end when your contract ends, leaving you without momentum.

3. Limited control: Your message and outreach may be filtered through someone else’s voice and priorities.

The Guided DIY Alternative

Instead of handing off your launch entirely, a guided DIY plan gives you both control and structure. With the right framework, you can:

1. Build a launch team that champions your book

2. Secure reviews that boost visibility and sales

3. Land podcasts, speaking gigs, and media opportunities

4. Create momentum that lasts long after your launch window

And here’s the best part: you keep 100% of your royalties while learning skills you can use again and again.

Why the 90-Day Book Launch Blueprint Works

The 90-Day Book Launch Blueprint is designed to bridge the gap between going it alone and hiring costly publicity help. It gives you:

1. Templates and timelines so you know exactly what to do each week

2. Proven outreach strategies to connect with your ideal readers and partners

3. Systems that scale so your book keeps working for you—bringing in clients and long-term visibility

Want to see how it works? Watch the free 35-minute masterclass: The 7 Hidden Traps That Sink Book Launches—And How to Avoid Them.