
Why Book Marketing Starts Before You Publish
You’ve worked hard on your book. Maybe it’s nearly finished, or even published.
You know you’ll need to market it—eventually.
But right now?
You’re still revising, formatting, or waiting on the cover design.
Promoting your book before it’s ready feels… premature.
Here’s the truth: if you wait until your book is finished to build buzz, you’ve already waited too long.
Successful launches begin long before the “Buy Now” button goes live.
Readers love being part of the journey, not just the destination. They want to root for you, celebrate with you, and feel invested in your message.
And the best part? You don’t need to “sell” your book yet. You just need to share your story: why you’re writing, behind-the-scenes moments, and the heart of your message.
For example, when we were designing the book cover for one of our authors, Richard Olson, we shared the final two options we had. We not only received a lot of engagement on our social media posts, but also discovered that the cover we liked the most was not at all what the audience liked.
This can be a HUGE insight for your marketing campaign before you launch your book.
Have you ever thought about it?
If you want to know more about marketing your book, in just 35 minutes, Keren Kilgore, CEO of Quantum Shift Media, will teach you The 7 Hidden Traps That Sink Book Launches—And How to Avoid Them, where she'll show you how to start building buzz early, without the overwhelm.
Watch the free replay here: https://90daybooklaunchblueprint.com/7hiddentraps