Book & Business Marketing - Done For You

Turn Your Book into a Visibility Engine, Authority Platform, and Revenue-Generating Asset

Writing and publishing your book is only the beginning. To reach readers, build credibility, and generate meaningful opportunities, your book needs a strategic launch. We work together to create a customized marketing strategy, then we do the work for you!

The Book & Business Marketing - Done For You is a comprehensive launch partnership in which the Quantum Shift Media team plans, creates, builds, and executes the essential components of your campaign. From developing your book-to-business strategy and marketing assets to managing your launch, social media, podcast outreach, and Amazon bestseller campaign, we coordinate the moving pieces required for a successful launch. This marketing campaign is designed to help you:

Position yourself as a credible authority
Build awareness and anticipation before the book is released
Develop an engaged launch team
Increase book sales and reader reviews
Pursue Amazon Bestseller status
Expand your visibility through podcasts, speaking, media, and strategic collaborations
Generate leads and opportunities from your book
Create systems that continue working after launch week

This is more than a book launch. It is the development of an author platform and visibility ecosystem designed to help your message reach the people who need it.

The Seven Problems Marketing Done-For-You Solves

No Book-to-Business Strategy “I don’t know how to turn my book into income or opportunities.” → We will create a customized ecosystem that connects your book to your services, programs, speaking opportunities, lead generation, partnerships, and long-term revenue goals.
Limited Authority and Visibility “I want my book to establish my credibility, but I don’t know how to position it.” → We will develop the professional messaging, media assets, and visibility strategy needed to position you and your book as trusted resources.
Technology Overwhelm “I’m not tech-savvy, and I don’t know how to build all the pages, forms, and emails.” → For clients using GoHighLevel, our team will build the launch funnel, forms, landing pages, automations, email sequences, and launch team system required to support the campaign.
No Consistent Marketing System “I don’t have a plan for consistently promoting my book.” → We will create and execute a four-month social media campaign that builds anticipation, develops author authority, supports book sales, and maintains momentum after the launch.

Too Many Moving Parts “I don’t know what needs to happen or when.” → You will receive a customized launch timeline, clearly defined milestones, and professional campaign management to coordinate the launch from beginning to end.
Launching Alone “I don’t have a team to help me carry this out.” → You will have the Quantum Shift Media team providing strategy, content creation, design, technology, outreach, execution, and ongoing guidance.
No Post-Launch Plan “I don’t want my book to disappear after launch week.” → We will build assets and visibility systems that can continue generating reviews, interviews, speaking opportunities, leads, clients, and book sales after the official launch.

What's Included

PHASE 1: BOOK-TO-BUSINESS STRATEGY AND LAUNCH PLANNING

We begin by identifying what the book is designed to accomplish beyond book sales. Together, we will clarify the book’s audience, positioning, business connections, visibility opportunities, and revenue pathways.

Customized Launch Strategy

Customized launch timeline and 12-step launch framework
Book positioning and core marketing message
Target-reader identification
Book-to-business ecosystem development
Revenue and opportunity planning
Selection of the most effective marketing strategies

Lead magnet strategy
Launch team recruitment plan
Collaboration and affiliate strategy
Amazon Bestseller campaign planning
Post-launch visibility and momentum strategy

Three Private Strategy Sessions

Session 1: Launch and Ecosystem Strategy
Session 2: Marketing and Lead Generation
Session 3: Launch Team and Partnerships

PHASE 2: GoHighLevel LAUNCH FUNNEL AND LAUNCH TEAM SYSTEM

We build and manage this portion of the campaign only in GoHighLevel.

A successful launch requires more than a sign-up page. We will build a coordinated launch system that recruits supporters, provides clear instructions, encourages participation, generates reviews, and creates momentum around the book.

Launch Team Enrollment Funnel
Launch Team Instruction Hub
Launch Team Email Campaign
Review and Engagement System
Prize Partner and Promotional System

PHASE 3: AUTHOR AND BOOK MARKETING ASSETS

We will create the professional assets needed to present the author and book consistently across social media, podcasts, speaking opportunities, media outreach, book clubs, and promotional partnerships.

PHASE 4: 16-WEEK SOCIAL MEDIA CAMPAIGN

We will develop and execute a customized four-month social media campaign beginning approximately three months before the book launch and continuing for one month afterward. The campaign will move through four strategic objectives:

Build curiosity and early awareness
Establish the author’s authority and introduce the book’s message
Generate launch participation, book sales, and visibility
Sustain momentum through reviews, speaking opportunities, lead generation, and post-launch content

Posting Schedule

A total of 74 posts
Weeks 1–2: Three posts per week
Weeks 3–4: Four posts per week
Weeks 5–16: Five posts per week

Scheduling and Publishing

LinkedIn
Facebook Business Page
Instagram

Social Media Content Creation

Author introduction posts
Book excerpts and quotations
Educational and value-based content
Author stories and personal reflections
Behind-the-scenes content
Book theme posts
Launch team invitations
Lead magnet promotion
Book trailer promotion
Endorsements and testimonials
Countdown posts
Launch-day and bestseller campaign posts
Reader review requests
Podcast and media appearance promotion
Speaking and coaching content
Post-launch momentum posts

Graphic and Video Creation

Branded static graphics
Quote graphics
Promotional graphics
Educational carousels
Book mockups
Short-form reels
Captioned video clips
Testimonial and endorsement graphics
Launch countdown graphics
Review and call-to-action graphics

The author will provide the personal stories, photographs, videos, behind-the-scenes footage, testimonials, book excerpts, endorsements, and other source materials needed to personalize the campaign. Content requiring the author’s personal participation must be supplied according to the agreed production schedule.

PHASE 5: PODCAST BOOK TOUR

We will research, pitch, and coordinate a targeted 20-podcast book tour designed to introduce the author and book to relevant audiences. The campaign includes:

Review of the author’s expertise, book, message, and target audience
Podcast research and qualification
Development of a targeted outreach list
Customized podcast pitch development
Outreach to selected podcast hosts and producers
Follow-up communication
Submission of requested media materials
Coordination of accepted interview opportunities
Calendar scheduling
Interview preparation guidance
Suggested interview questions and talking points
Tracking and campaign reporting

Our team will pursue up to 20 confirmed podcast bookings, subject to host interest, availability, fit, and scheduling. Because independent hosts and producers control podcast acceptance, we cannot guarantee specific shows, audience sizes, recording dates, or publication dates.

PHASE 6: STRATEGIC GUIDANCE AND CAMPAIGN REVIEWS

The campaign includes nine private strategy and review sessions.

Session 4: Marketing Asset Review

Review the author biography
Review the lead magnet
Review the book trailer
Review the speaker and book one-sheets
Review the landing pages and launch funnel

Session 5: Author Platform Review

Review and optimize Amazon Author Central
Review Goodreads positioning
Review Facebook, LinkedIn, Instagram, and YouTube
Strengthen messaging and calls to action

Session 6: Campaign Content Review

Review the social media campaign
Review email sequences
Review campaign graphics and video assets
Discuss paid advertising opportunities

Session 7: Bestseller and Launch Team Review

Review the Amazon Bestseller campaign
Confirm launch team communication
Finalize incentives and campaign timing

Session 8: Visibility and Outreach Review

Review podcast tour progress
Review speaking and media opportunities
Review professional and peer review outreach
Discuss book signing plans

Session 9: Collaboration and Post-Launch Strategy

Review affiliate and collaboration activity
Identify ongoing visibility opportunities
Establish the post-launch plan
Determine which campaign systems should continue

Author Participation and Required Materials

Although Quantum Shift Media will manage the campaign’s strategy, creation, and execution, the author’s timely participation is essential. The author will be responsible for providing:

Final book cover files and book mockups
Publication and purchasing information
Professional headshots
Relevant personal and professional photographs
Personal stories and behind-the-scenes content
Video footage requested for social media

Testimonials and endorsements
Professional credentials and biographical information
Access to the required platforms and accounts
Timely feedback and approvals
Availability for strategy sessions, interviews, and events
Books, prizes, shipping, travel, and third-party promotional expenses

Delays in receiving content, approvals, account access, or publication information may affect the campaign timeline and deliverables.

Items Not Included

Book editing, proofreading, publishing, or distribution
Book cover or interior book design
Printing or shipping books
Paid advertising budget
Advertising platform fees
GoHighLevel subscription fees
Stock licensing beyond the agreed project allowance

Travel, venue, catering, or event expenses
Podcast sponsorship or pay-to-appear fees
Professional review submission fees
Public relations wire-service fees
Website development outside the campaign landing pages
Daily community management or responding to social media comments and messages

Optional Ongoing Visibility and Marketing Support

Beginning in Month Five, continued visibility and marketing support is available. Ongoing support includes:

A continuing social media strategy
Three social media posts per week
Creation of supporting graphics and selected short-form content
Scheduling and publishing on agreed platforms

Ongoing podcast and speaking outreach with a target of one booking per week
Paid advertising management and campaign monitoring
Monthly visibility planning

The client is responsible for all advertising spend, platform charges, sponsorship fees, travel, and other third-party costs. Podcast and speaking bookings depend on acceptance and availability and cannot be guaranteed.

The Long-Term Value

Most authors concentrate their energy on launch week and then stop promoting their books. This campaign is designed to create a repeatable visibility system that continues generating:

Awareness
Authority
Credibility
Reader engagement
Book sales
Reviews

Leads
Clients
Media exposure
Podcast interviews
Speaking opportunities
Collaborative partnerships

Your book is not the end product. It is the beginning of your platform.